Is Recruitment Marketing Only for Large Companies

Is Recruitment Marketing Only for Large Companies Most people think in order to have things in place like recruitment marketing, or a DI specialist you need to be part of a large company or have an abundance of staff. Whilst this might be true in terms of the amount of budget you can set aside for such things, our expert panel tell us why recruitment marketing is for any company of any size. Joe Shaker No, definitely not.  While the scope may differ based on size, any employer needs to know their value proposition, consider the candidate experience and know where to best deploy their message.   One of our team members recently went to the Upper Peninsula in Michigan and noticed a help wanted ad in a general store window.  Being in the industry we are, my colleague struck up a conversation about employment. The store owner then noted that he has to close down some days because of low staff.   This is a small business owner being hit hard by the talent shortage that companies of all sizes are facing right now. The sign on the window is one approach, but why should someone work with him?  What can he offer that the store down the street does not? Where are the best places for him to put his message?  It’s going to be a different scale than a global pharmaceutical, but it’s still recruitment marketing. Joe Shaker is the President of Shaker Recruitment Marketing. Maren Hogan Nope. In fact, it can be argued that recruiters for small and medium sized companies can have even more of an impact on recruitment marketing than their enterprise counterparts. They have easier access to their executive team and stakeholders, there are fewer barriers and locations (most likely) and if they see a clear gap in competitive compensation or benefits or even culture, they have a great opportunity to effect change. Maren Hogan  is CEO and Founder of Red Branch Media. Jared Nypen No, every company should market their employer brand to potential employees. In fact, it might even be more important for small organizations whose brand is not well known. Recruitment marketing is the place where you get to either form or change the perceptions that people have of you as an employer, and it’s important to do this no matter your size. Jared Nypen  is the Vice-President of talent at Great Clips inc. Lisa Jones All companies need recruitment marketing.   It sells their main product people! Lisa Jones is the  Founder and Director of Barclay Jones. Mark Cavanagh Absolutely not, regardless of size, the positioning and success of your employer brand and the marketing tools you use to get it there can have a massive impact on your ability to attract and retain staff. With a clear message and employee value proposition, even the smallest of companies can conduct successful recruitment marketing using inexpensive and often FREE tools. Mark Cavanagh is the Marketing Manager at The One Group. Charlotte Jones Recruitment Marketing can be leveraged by any organization â€" small, medium or large. Charlotte  Jones is the Recruitment Marketing Manager at Lockheed Martin. Phil Strazzulla No. I see companies with 100 employees whove successfully built out talent communities and have rock solid career sites. Its all about using the right tools, focusing on the lowest hanging fruit, and executing! Where some companies fall down is that they dont have the conviction to pursue a project, and it continuously gets bogged down. Phil Strazzulla  is the Founder of NextWave Hire. Shelby Burghardt Recruitment Marketing is essential for companies of all sizes, the only difference between the RM strategies of a large company vs. a start-up would be the complexity of the strategy. For example, in a large, global company, you’ll need to create local/regional go-to-market strategies rather than one strategy for one location. Not matter the size of your company, you need to explain why someone should choose to work for your organization over another. Shelby Burghardt is the Global Talent Brand Manager at Thomson Reuters. Rebecca Drew Recruitment marketing is important for companies of all shapes and sizes. Activating your talent brand isn’t dependent on having a massive team with a designated HR/recruitment department. In my view, successful recruitment marketing is all about  authenticity ensuring it matches the tone and spirit of your culture, not size. Sometimes the best recruitment marketing strategies come from the smallest companies who can afford to be more nimble and creative. It’s ok to start small to try a few things and see what works so you can adapt before making a bigger investment across all channels. Rebecca Drew is a Manager at LinkedIn Talent Solutions. Bennett Sung Recruitment marketing is a strategy that can be embraced by companies of all sizes. To draw upon the notion that recruiting is marketing, one of the leading marketing automation platforms, HubSpot, has generated $375M in revenue in 2018 so far â€"  primarily from small and medium-sized businesses. This is a clear signal that recruitment marketing is for everyone â€" not just large corporations. Bennett Sung is the Head of Marketing at Allyo.

Top 5 Steps To Follow When Looking To Advance Your Career

Top 5 Steps To Follow When Looking To Advance Your Career If your boss thinks that you are not good enough to get a job done, there will be plenty of other people to replace you. However, if you are a career-oriented individual, you would obviously not wish to get replaced. But how do you become so valuable that your boss won’t want to lose you and you can advance your career at the same time? We are aware of the importance of going the extra mile and getting noticed if the work is done exceptionally well. Nothing extraordinary but with hard work and some smart tricks you can earn that big fat promotion. photo credit: Victor1558 via photopin cc Let us find out how to become that smart guy your supervisor cannot work without. 1. Don’t highlight that ‘I know it’ attitude: Even though you know you are bright and confident as a person, don’t get a big head. Always remember people appreciate intelligent people but not those who are over-confident and have a know-it-all attitude. Being a leader does not mean assigning work to others. It means demonstrating your knowledge about the inner works of your organisation as well as your position. Do not flaunt your abilities, but offer help to your co-workers. Be knowledgeable, not overly smart. You may be considered educated if you quote Shakespeare, but not indispensable at a real estate job. 2. Expand your skill-set and continue to learn: Challenge yourself at every step of your tasks for which you lack experience. Photo credit: shadowness.com Such challenges work as opportunities to help you grow on a personal level and develop new skills. If you fail, you still learn something, but if you excel, you are always getting better. This is the drive that will always make you get noticed by others. Some companies offer continuous learning programs to enhance their employee values and ensure fidelity. If your organisation offers such programs, enrol yourself immediately as this will not only strengthen your skill-set, but also make you stay up-beat with current trends in the industry. Your efforts will surely get noticed by your boss. In addition, being a mentor yourself is always a good idea. Helping your colleagues improve their performance is an excellent way to demonstrate your collaborative leadership qualities. 3. Be aware of your strengths and weaknesses: Would your strengths be in focus only if you are given a promotion? Or do you lack the necessary strength to rise up the ladder of success? Take time to concentrate and improve on what you cannot do well. The truth is that if you do not deal with your difficulties now, it will become more difficult to overcome them and obtain a higher position in your career. Not only this, but your effort to overcome your weaknesses will definitely get identified by your boss. 4. Define your values: The problem with the majority of people is that they easily place the task of determining their values in the hands of others.   Invariably they lose control over their skills and their experiences get translated into compensation. Demonstrate how your skills, working capabilities and expertise reflect your inner values. [ALSO READ  5 Things Not To Do At Your Workplace That Even Minions Approve Of  ] 5. Don’t expect what you do not deserve: Be honest with yourself. Do not expect a promotion without doing anything productive. You need to measure how much effort you are investing in your current job. Moreover, you need to realise whether you are continuously making an effort to get better. If you aren’t doing anything constructive to expand your skills, demonstrate your desire to learn and take additional responsibilities, it is quite unlikely that you will be rewarded with a promotion any time soon. Every stage of your career is a new learning experience. The most effective way to propel yourself higher up the success ladder is to make yourself knowledgeable and embrace work experience. 25

Infographic Protecting Online Reputation - What is Digital Footprint (Part 1of 4)

Infographic Protecting Online Reputation - What is Digital Footprint (Part 1of 4) Part of a full-fledged 4-point infographic by kbsd. Visit kbsd at  www.kbsd.com Part 1- What is E-reputation ? Or what is digital footprint? 102

Monsters in the Workplace

Monsters in the Workplace Embed from Getty Imageswindow.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:'TQHTCyT_SDZ5znKAqpBLvw',sig:'8Bcy-eQUC1Qz0wawr6yTU2WoSJWGDaWmwL-QzkoUkWU=',w:'371px',h:'462px',items:'81773452',caption: false ,tld:'com',is360: false })}); Halloween is my favorite holiday, so I’m focused on spooks, monsters, and things that go bump in the night today. Here are some monsters you might encounter in the workplace tomorrow. Ghosting Recruiters. The term “ghosting” first appeared in the Urban Dictionary as a term referring to dating: “quietly disappearing from someone you’ve met in an online dating site.” The hope is the “ghostee” will just get the hint and leave the ghost alone, saving him or her the trouble of telling the other that they’re no longer interested. Ghosting is widely considered a cowardly and immature communication practice, which makes it hard to explain the behavior when practiced by recruiters tasked with finding talent for their employers. One of the most common complaints I hear from job seekers is the lack of communication from companies they apply to. Wrier Devon Maloney starts her post on ghosting at The Daily Good by saying, “I’m still in the running  for a job I interviewed for in 2014. At least, I think I am? I never heard one way or another.” Maloney writes that ghosting has become more prevalent, according to young job seekers, and happens within every size and level of company. In fact, the cooler and more desirable the company or job is, the more disposable candidates seem to be. Candidates are asked invest hours of time on multiple interviews (and sometimes travel) and even deliver work samples before finding that the recruiter just fades away. Repeated phone calls and followed up emails are simply ignored. Maloney speculates that companies treat candidates this way, well, because they can. She writes “While bound by discrimination and other labor laws in choosing employees, companies have no pre-employment obligations, communication-wise, to potential hires. Ironically, neither national human resources organization I contacted responded to multiple requests for comment.” (Courtesy of Jon Gordon) Energy Vampires. Energy Vampires are “the people who drain your energy and suck the life out of you and your goals and vision if you let them.”  Here are his tips for dealing with them. If you encounter Energy Vampires in your daily life remember Gandhi’s words I will not let anyone walk through my mind with their dirty feet. If you have a personal friend or a friend at work who is an EV you may decide to talk to them about their negativity. If you have a strong relationship with them and they know you care about them, they may be open to your advice. But remember Energy Vampires can’t see their own reflection. They may not realize they are an Energy Vampire. Proceed with caution if you decide to go this route. And if you do, do it with love. If you have a neighbor that is an EV and it’s one of those days where you just don’t want their negativity to impact you, run away as fast as you can when you see them. Just say you have something in the oven. Zombie Managers Writing for Forbes online, Victor Lipman says zombie managers are distinguished by their longevity. “Even if their age is hard to judge, theyve been with the company seemingly forever. Theyre impossible to do away with. Undeterred by previous disasters, they remain in the role. Employees hopeful for a change in management dont know how they do it. Youd think theyd have been long gone long ago, but somehow they survive. Against all odds, they keep coming back.” Here are Lipman’s signs you may have a zombie manager: No verbal communication:  Speaking with employees, communicating, understanding what employees want and need none of these are high on their list of priorities. Their natural state is silence. You often wonder what thoughts, if any, are coursing through their brains. Robotic in their responses:  To the extent theres any actual two-way communication, it feels robotic, mechanical, almost lifeless. New ideas are routinely snuffed out with a barely audible, This is the way weve always done it here Control by fear and menace:  Minimal leadership is demonstrated, and equally little organizing or planning. To the extent they have interest in any of the classic managerial functions, its control and control accomplished by a sense of fear and menace. Their employees arent motivated by enthusiasm for the job or company, but by an acute sense of dread when projects go awry. Its management by fear, a practice sometimes effective in the short term but not sustainable for the long term. If you have a zombie boss, your only hope may be to move on to another job. Just be wary of what may be fly by night companies or get witch quick schemes. Have a terrific Halloween.

Building A Freelance Website When You Cant Find Work - CareerMetis.com

Building A Freelance Website When You Can't Find Work Photo Credit- Flickr.comIf you’ve been struggling to find your ideal job for a while, you might like to consider the idea of freelancing. There is every possibility you will get headhunted by a top firm if you impress them with your skills as a contractor.You might only have to complete a couple of freelance jobs for a company before they make contact and want to offer a more permanent position. Sometimes it’s more about who you know than what you know, and freelancing is an excellent way to network with the right people.However, you’re going to need a website if you want to make life easy for yourself. You should use that domain to highlight your skills and experience. In effect, it will become somewhat of a CV for any potential employers.evalThere are some excellent tips below for getting the best results. With a bit of luck, you start earning and getting closer to your dream job in a matter of days.1. Keep your site as straightforward as possibleevalOur first tip relates to the way in which your website is designed. Far too many people think they look smart by using complex themes and branding. That is the worst thing you can do. Company bosses that visit your domain want to learn about your skills and experience.They have no interest in how much money you had to hand over to a web developer. With that in mind, you should always use white backgrounds and black text.You should work hard to ensure that navigating your domain is as easy as cake. That way, you should manage to capitalise on every opportunity that comes your way.2. Ensure people can get in touch at the click of a buttonMaking sure you’re accessible is the most important aspect of your site design. You should include phone numbers and email contact addresses at the very least.You also might consider adding a live chat feature to your pages. That is an excellent idea because it means potential clients can talk with you the moment they land on your website. They won’t have time to look els ewhere because you appear straight away to discuss their requirements. That will also show business owners that you are reliable and hardworking.You will create a great impression if you’re always attentive. So, you need to stop working for five minutes whenever you hear the ping of a chat window opening.3. Use PPC advertising to drive traffic to your domainevalDriving relevant traffic to your domain is often the hardest task when promoting a website. You need to target your efforts accordingly to ensure you only attract the most suitable people. With that in mind, you should always use advertising tools like Google Adwords. You could manage the process yourself or outsource the job for a small fee.You are almost guaranteed to find a decent pay per click agency willing to run your campaign. It all comes down to how much time you have on your hands, and how much money you’re willing to spend. The best thing about PPC services is that most don’t require a minimum investment.Put the tips from this page into practice, and we’re confident your new site will get a lot of attention. Freelancing is a brilliant way to earn a living when you don’t have the right contacts to score your dream job. You’re the boss, and so you determine your working hours.The only downside is that you could find yourself without work sometimes. However, you can limit those occasions with the advice we’ve relayed today.